Habitat

rebranding and redesign of habitat.fr's website

In 2012, I was hired by Raymond Interactive to lead the UX design work on several projects, including the rebranding and redesign of the Habitat's website.

I worked closely with Bruno Auret (now CEO of Raymond Interactive) and Raymond's team. Firstly, we identified the brand strenghts and weaknesses and then conceptualized a new identity based on the core historical values of Habitat.

We then redesigned the website and services accordingly, finding ways to show how habitat's furnitures and goods are well designed, well produced and well delivered to their customers. and differentiate them from competitors's products.

Award In 2012, the E-commerce magazine rewarded the habitat new website with a silver award in the "visual design an usability" category.
© Most of the showcased works were created while working with previous employers, who solely own the rights to these materials. Moreover, most of these projects were created as part of a team effort, with the help of many smart people who also deserve credit for all this hard work.