In 2012, I was hired by Raymond Interactive to lead the UX design work on several projects, including the rebranding and redesign of the Habitat's website.
I worked closely with Bruno Auret (now CEO of Raymond Interactive) and Raymond's team. Firstly, we identified the brand strenghts and weaknesses and then conceptualized a new identity based on the core historical values of Habitat.
We then redesigned the website and services accordingly, finding ways to show how habitat's furnitures and goods are well designed, well produced and well delivered to their customers. and differentiate them from competitors's products.