Château Online
Redesign of a famous wine e-commerce website
- Date: june 2008
- Client: ChateauOnline.com
- Status: online
- Employer: Axance
Benchmark
Sitemap
Specifications
Wireframe
Visual-Design
Design
What I did
Project management
- Needs analysis
- Planning
- Follow-up reporting
- Design workshop
Consulting
- Expert review of the previous version
- Competitors benchmark
- Functional recommendation
Information Architecture
- Content inventory
- Sitemap
- Navigation system definition
Interaction Design
- Sketches low-fi
- Wireframes high-fi
- Functional specification
Client details
ChateauOnline is the leader in the sale of red, white and rosé wine, Primeurs and Champagne on the Internet. They made about 10M€ in 2008. Each month, Chateauonline.fr gets 150.000 visits and 700.000 pages are deals with more than 11.000 orders each year. This company has been online since 1998 offering about 1.200 references distributed by 9 European countries.
Project details
The previous site was pretty old and not aligned with the business strategy anymore. ChateauOnline asked us to redesign the whole site and focus on the very large navigation structure. Indeed, ChateauOnline offers to his client a very large range of wine from all over France and foreign countries. That's why users can now browse the different kind of wine by color, year, location of origin, name, etc.
Disclaimer
e-maujean.net is not a web design studio but my personal online portfolio. Most of the showcased works were created while working under my past and present full-time employers, who solely own the rights to these materials. Moreover, most of these projects were run in a team effort, with the help of many smart people. That means I’m definetely not the only one to congrat for the good work.