PRoduct design

I’m a design leader with 15+ years’ experience in uplifting teams and products.


I help organisations succeed by leading high-performing design teams.

UX / Product design

I love tackling complex problems, going beyond what 'looks good', measuring outcomes for business and the users.

Discovery research & testing
Product vision
Information architecture & content
Interaction & UI design
Analytics & KPIs
Facilitation & leadership

I am as comfortable on the tools as I am in the boardroom. I help align teams, stakeholders and executives.

Cross-functional collaboration
Strategy & story-telling
Playbook & processes
Workshops & design sprints
Stakeholder engagement
DesignOps & mentoring

Every teams and individuals need different nudges to deliver at their best. Thankfully, I'm multilingual.

Training, mentoring & coaching
Mission, vision, goals, OKRs
Digital maturity framework
Prioritisation & governance
Design systems
Case studies

I bring results. 
My clients are proof.

View all case studies
Let’s talk now!
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Nice to
meet you.

I've built and led several teams across research, content and design. I directly managed up to 15 individual contributors and managers. Over the past 15 years, I've shipped 100+ products, helping organisations grow through cross-functional collaboration, design systems and efficient processes.

Trusted by

The proof is in the pudding.

Etienne was instrumental in leading the design vision for the Workforce Australia digital platform. He worked with a wide range of stakeholders, developing our design capability to not only supports Workforce Australia today but also established the foundations and patterns that will be used extensively across our digital ecosystem. His ability to present creative and cohesive designs and influence all levels of stakeholders, including senior executive is exemplary.

Kerryn Kovacevic
Chief Digital Officer @ Department of Employment and Workplace Relations

Etienne has very strong IA and UI design skills. He has highly developed analytical and problem solving skills, and builds an excellent rapport with all stakeholders.

Cristie Romero-Ferre
National Manager @ Services Australia
(Former manager)

Etienne is an exceptional designer, a strategic thinker, and an excellent communicator.

Darren Menachemson
Global Partner, Chief Ethicist @ ThinkPlace
(Former manager)

Etienne is one of the best UX designersI've ever met. Three key points: his analytical mind, his ability to reach consensus and his precision to design

Edouard Soumagnac
Head of Design @ One Point
(Former peer)

ET's expertise and leadership are a rare find, and it’s been an honour to learn from him. I personally benefitted immensely from his design guidance.

Diana Rooney
Senior Product Designer @ Fuego UX
(Former report)

Do you realise it takes 6 people to replace you?

Ebony Ford
Customer Experience Director @ DEWR
(Former manager)

Etienne is one of the most talented and capable creatives I have worked with - and a very good people manager (could he actually be an elusive unicorn?)

James Manning
Senior UI Designer @ Cordelta Digital
(Former report)

💼  Recent roles


Ask me anything.

About my current role

Since 2020, I have been managing the team of product designers who created the Workforce Australia digital platform. Even though I've grown the team from 3 to 15 staffs, my current focus is on maturing our design system to support different brands and products at the enterprise-level.

Roles I would be interested in

I am most energised by solving complex problems and making life better for large numbers of people. I am looking to help a start-up, scale-up or established product organisation by creating or scaling a design practice and working across management and engineering to deliver some measurable outcomes.

What time-zone do I work in?

Being based in Canberra, Australia, I work Australian Eastern Daylight Time (AEDT). That said, I'm always happy to travel or help out in emergencies, no matter the hour.

What is my management style?

I've co-founded a business employing over 30 people. Over the last 15 years, I've personally created, led and scaled 4 different design teams. Yet, my managerial skills are still very much evolving maturing... like a fine wine?

My style is shaped by the work of authors such as Kim Scott (Radical Candor), Julie Zhuo (The Making of a Manager), Joost Minnaar and Pim de Morree (Corporate Rebels: Make Work More Fun), Marty Cagan (Inspired: How to Create Tech Products Customers Love), Mark Rabkin and Simon Sinek.

At the end of the day, management is all about sharing an inspiring purpose, having the right people and efficient processes.

What is my notice period?

Although I am currently contracted till the end of the 2023-2024 financial year, I can make myself available within 2 weeks'notice for the right role.

What does my design process look like?

I must confess... I don't have a design process! Between Lean UX, Agile UX, design thinking, the double diamond, honeycomb, the Fogg behaviour model, BASIC framework, and many more... it depends on the context, including your organisation's maturity, the problem(s) to be solved, the user needs, the resources available, etc.

Send me an email to discuss what would work best for you!

What does success look like?

Measurable outcomes. Good metrics often start with customer adoption, satisfaction, task success, engagement, or cost per transaction. Yet, it all depends on your business goals and user needs. There are a number of frameworks such as the System Usability Scale that can help understand product performance and I'm happy to help with that.

Do I take feedback well?

Since it takes time and effort from others, all feedback is a gift! It shows people care about their relationship with me, which always makes me grateful. Introspection and feedback are the only ways to grow, as a person and as a leader. That’s why I love and ask for feedback all the time, from everyone, no matter what is said and how it makes me feel.

Since you've read this far, would you be so kind to share your thoughts and advice about my work, this portfolio or any aspect of our relationship?